Mass Communication & Digital MediaNew

Course Head: Mr. Rohan Moorthy

Course content subject to change

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Course Outline and Method

The course in PG Diploma in Mass Communication & Digital Media is a 11-month full-time, post graduate diploma program. It is an academic stream intended to provide undergraduates with a panoramic perspective of the various facets of news media, new age media and mass communication disciplines. The knowledge and skills that students will acquire will equip them for careers in Social Media, Content Writing, Public Relations, Advertising, Journalism, Corporate Communications and a wide range of media related professions. Further, the course will provide deep dives and learning platforms to have understanding of audience engagement, news creation, campaign development etc.

Similar to other XIC Courses, this Diploma course is also taught and facilitated by professionals drawn from the fields of Journalism, Advertising, Public Relations, Corporate Communications, Social Media, Film Making, Event Management and related areas. The course comprises of 52 modules, seminars, and workshops (the costs of which are included in the tuition fee). The total of 525 sessions (105 credits) makes the student eligible for the diploma. A substantial part of the education is conducted through ‘assisted learning,’ which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.

Course Fees

Tution Fees 2,45,000
CSGT 9% 20,050
SGST 9% 20,050
Registration Fees 2,500
CSGT 9% 225
SGST 9% 225
Library Deposit 2,500
Total Fees 2,94,550

Eligibility

Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce, or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Year to the Administration Office) failing which, they will not be eligible for the XIC Post-graduate Diploma). To add, another criterion for the course is that it is intended only for graduates with no prior work experience or prior education qualification in the same field. There is an online entrance test followed by a personal interview.

Class Timings

The course is conducted over week days - Monday to Saturday (9.00 am - 8.30 pm), with two to three sessions daily. Workshops and Seminars are usually scheduled for Saturdays. 75% attendance is compulsory in each module

Career Opportunities

XIC students have been a preferred choice for the industry for several decades and our alumni occupy entry level to top level positions in the field of Advertising, Public Relations, Marketing Communications, New Age Media, Film, Television and Journalism. XIC trains its students for various industry roles that include News Creation and Reporting, Content Creation, Client Servicing, Account Planning, New Business Development, Crisis Management, Copy Writing, Media Planning, Retail Merchandizing, Brand Management, Digital Marketing, Social Media Management etc.

For further information
on Post-graduate Diploma Courses,
please contact us

Course Outline

All modules in this course are obligatory.
The Management reserves the right, as and when necessary,
to change the syllabus without prior notice.

Learning Track 1:Credits: 3
Theories & Applications of Mass Communications
  • Communications models
  • Applications of Communications and Career Opportunities
  • Types of Organizations: Advertising, public relations, news media, new age media, production houses
Learning Track 2:Credits: 8
Creativity in Mass Communications
  • Creative Thinking and Ideation
  • Story telling
  • Creative writing
  • Digital content
Learning Track 3:Credits: 16
Appreciation of Media Buzz
  • News & current affairs
  • Appreciation of Latest Advertising campaigns
  • Appreciation of latest Social Media Buzz
Learning Track 4:Credits: 8
Mass Media & the Evolving Role of Journalists
  • An overview of mass media industry (India and global)
  • Concept of News
  • Traditional and modern role of journalists
  • Reporting, editing, feature writing
Learning Track 5:Credits: 16
New Age Media
  • Role of new media
  • Digital technologies and their applications in advertising and marcom
  • Web site designing and content
  • Blogs, podcasts, influencer posts
  • Social media - trends and creating content
  • Creating UX
  • Al assistant platforms
Learning Track 6:Credits: 10
Integrated Marketing Communications (IMC)
  • Introduction to various marcom tools
  • Campaign building
  • Designing and visualization
  • Budgets and resource allocation

Credits:

Learning Track 7:Credits: 10
Marketing, Advertising & Consumer Behaviour
  • Theories of advertising
  • Indian and global advertising industry scenario
  • Self-regulation, regulatory controls, and media Laws
  • Consumer behaviour, research, and analytics
  • Creative aspects of advertising
Learning Track 8: Credits: 10
Public Relations & Reputation Management
  • Theories of PR and their applications
  • Role of PR towards fulfilling organizational goals
  • Formulation of PR strategies and campaigns
  • Role of PR in crisis management
  • Media relations
  • Research, analytics and measurement
  • Rise of specialist communication professionals
  • Rise of macro and micro influencers
Learning Track 9:Credits: 5
Corporate Communications
  • Synergy with other corporate functions towards achieving organizational goals
  • Corporate identity, reputation management (i.e. short term and long term)
  • Internal communications
  • Writing skills - press releases, reports, op-eds etc.
  • Corporate social responsibility
Learning Track 10: Credits: 10
Film & Audio-Visual Media
  • Documentaries, ad films, short features, long features, photography, and promotional content
  • Film making and script writing
Learning Track 11:Credits: 5
Experiential Marketing & Events Management
  • Event management field (role, influence etc.)
Learning Track 12:Credits: 4
Makings of a Communication Professional
  • Presentation skills
  • Team dynamics and leadership
  • Inter-personal, culture and crisis skills
  • Become a trainer
Total: 105 Credits