Module Objectives
Public Relations & Corporate Communications have emerged as vital management functions in business organizations. Entrepreneurs and professionals associated with Startups, small and medium enterprises are also keen to harness and leverage the power of Public Relations & Corporate Communications for their own businesses. Family run businesses are also actively using techniques of PR. Professionals engaged in Human Resources are also actively honing their skills in the area of Internal Communications.
Accordingly, this module has been curated to impart an understanding of Public Relations & Corporate Communications concepts and practices to professionals who are working in Advertising Agencies, PR Agencies, Event Management, Sales, Marketing Communications, Human Resources, Retailing, Media organizations and various functions of family business. It will be equally helpful to those associated with Startups and SMEs.