Strategic Integrated Communication (SIC)

Module Objectives

The module is aimed at honing the skill of effective writing and crafting content for traditional media, digital media and various business applications. The module will help working professionals to articulate their thoughts and ideas more succinctly and also help those interested in creating content for traditional platforms such as product brochures and digital platforms such as Blogs, Web sites, Portals, e-commerce etc.

The module will impart practical tips on writing for a variety of purposes and engage the students in multiple types of writing exercises.

Module Contents

Content Classification

Processes and Principles of writing

Storytelling techniques

Understanding the Audience

Content structure of various types

Writing for Media. Press Releases, Press Backgrounders

Writing speeches

Writing for TV Channels,

Writing for Internal Communications and employee motivation

Writing for Web sites

Writing for Portals

Writing Bloggs

SEO Content, Types of SEO content, how to develop SEO content strategy, Elements of SEO

Content writing for E-commerce Sites

Content creation for digital product brochures

Content creation for chatbots