Communication for Development
2016 - 2017

Course Outline & Method:

The Communication for Development course is a full-time, post-graduate diploma programme. It is the first of its kind being offered in India. Through this course, XIC aims to go beyond generating awareness, to creating a grassroots level democratic dialogue about development in which citizens would have a consultative/co-creative role. In collaboration with UNICEF, XIC has developed a curriculum framework for C4D Course in India. It includes theory on approaches to development in India, poverty discourse and various other ‘isms’. It also includes Research, which is the first step in design of the C4D strategy, skills sets such as journalistic writing, public service advertising, film-making and screen writing for television.

The course comprises 11 modules, seminars and workshops (the cost of which is included in the tuition fee). The successful completion of 355 Sessions 71 Credits makes the student eligible for the diploma.

A substantial part of the programme is conducted through ‘assisted learning’ which involves students undertaking assignments, research and case studies, projects done individually or in groups under the guidance of the faculty.

Class Timings:

Two or three sessions a day with broadly the following time slots:
(10/11.00 am. - 1.00 pm; 2.00 - 4.00 pm; 4.00 - 6.00 pm; and 6.30 - 8.30 pm).

The course is conducted over week days - Monday to Saturday (9.30 am - 8.30 pm). Workshops/Seminars will usually be on weekends.
75% attendance is compulsory in each module/sub-module.

Employment Opportunities:

The C4D professional’s skills will be best suited for work in advertising agencies, media houses which require journalistic and TV skills and which have government or development related clients. Special areas of opportunities are non-governmental organisations (NGOs) and CSR (Corporate Social Responsibility) initiatives of companies.

Eligibility Criteria for Admission

  • Age limit : 35 years or below in age.
  • Graduate in any stream.
  • Good communication skills.
  • Passion to create social change.
  • Critical outlook about media and development.
  • 2-3 years work experience in related field such as NGO/ Pvt. CSR division is preferred.

Course Content, No. of Sessions and Credits are subject to minor changes.
All modules in this course are obligatory. The Management reserves the right, as and when necessary, to
change the syllabus without prior notice.

Core Concepts
Development: History, Concepts, Theories, Models and Media
25 Sessions
5 Credits
Understanding Environmental, Social and Human Development (Sustainable Development)
40 Sessions
8 Credits
Marine and Coastal Biodiversity
40 Sessions
8 Credits
Communication and Social Psychology
25 Sessions
5 Credits
Situation Analysis and Research for Communication Strategy
30 Sessions
6 Credits
Participatory Models and their Importance for Development
10 Sessions
2 Credits
Strategy Design
35 Sessions
7 Credits
Art and Craft for C4D: Information and Communication Technologies (ICT) for Development
80 Sessions
16 Credits
Monitoring and evaluation (M&E)
15 Sessions
3 Credits
Programme Management
10 Sessions
2 Credits
Workshops and Field Visits
45 Sessions
9 Credits
355 Sessions
71 Credits
Tuition Fees
Registration Fees
Library Deposit
Service Tax
@ 14.5%
@ 0.5%
Total Fees