Communication for Development
2017 - 2018

Course Head: Abhay Mokashi
Course Outline & Method:

The Communication for Development course is a full-time, post-graduate diploma programme. It is the first of its kind being offered in India. Through this course, XIC aims to go beyond generating awareness, to creating a grassroots level democratic dialogue about development in which citizens would have a consultative/co-creative role. It includes theory on approaches to development in India, poverty discourse and various other ‘isms’. It also includes Research, which is the first step in design of the C4D strategy, skills sets such as journalistic writing, public service advertising, film-making and screen writing for television. The course has the potential of contributing to the social-economic development in the country.

The course comprises 12 modules, seminars and workshops (the cost of which is included in the tuition fee). The successful completion of 355 Sessions 71 Credits makes the student eligible for the diploma.

A substantial part of the programme is conducted through ‘assisted learning’, which involves students undertaking assignments, research and case studies, projects done individually or in groups under the guidance of the faculty.

Class Timings:

Two or three sessions a day with broadly the following time slots:
(10/11.00 am. - 1.00 pm; 2.00 - 4.00 pm; 4.00 - 6.00 pm; and 6.30 - 8.30 pm).

The course is conducted - Monday to Saturday (9.30 am - 8.30 pm). Workshops/Seminars will usually be on weekends.
75% attendance is compulsory in each module/sub-module.

Employment Opportunities:

The C4D professional’s skills will be best suited for work in advertising agencies, media houses which require journalistic and TV skills and which have government or development related clients.
Special areas of opportunities are non-governmental organisations (NGOs) and CSR (Corporate Social Responsibility) initiatives of companies.

Eligibility Criteria for Admission

Any graduate in Arts, Mass Media, Science or Commerce. (Students awaiting their graduation results should submit the attested photocopy of their mark sheet in the second semester to the Administration Office, failing which they will not be eligible for the XIC diploma.) There is an on-line entrance test followed by an individual Skype interview. Working persons are not eligible.

Course Content, No. of Sessions and Credits are subject to minor changes.
All modules in this course are obligatory. The Management reserves the right, as and when necessary, to
change the syllabus without prior notice.

Core Concepts
Development: History, Concepts, Theories, Models and Media
25 Sessions
5 Credits
Calling Attention
20 Sessions
4 Credits
Human Development: The Indian and Global Context
35 Sessions
7 Credits
Corporate Social Responsibility
10 Sessions
2 Credits
Ecology, Conservation, Development and People
25 Sessions
5 Credits
Situation Analysis for Communication Strategy
30 Sessions
6 Credits
Strategy Design: Planning Models, Processes and Levels of Intervention
40 Sessions
8 Credits
Themes and Methods for Message Design and Dialogue-based Materials
25 Sessions
5 Credits
Monitoring and Evaluation
10 Sessions
2 Credits
Programme Management
10 Sessions
2 Credits
Art and Craft for C4D; Information and Communication Technologies (ICTs for Development)
80 Sessions
16 Credits
Field Visits and Workshops
45 Sessions
9 Credits
355 Sessions
71 Credits
Tuition Fees
Service Tax
@ 14%
K K Cess
@ 0.5%
S B Cess
@ 0.5%
Total Fees