The Communication for Development course is a full-time, post-graduate diploma programme. It is the first of its kind being offered in India. Through this course, XIC aims to go beyond generating awareness, to creating a grassroots level democratic dialogue about development in which citizens would have a consultative/co-creative role. In collaboration with UNICEF, XIC has developed a curriculum framework for C4D Course in India. It includes theory on approaches to development in India, poverty discourse and various other ‘isms’. It also includes Research, which is the first step in design of the C4D strategy, skills sets such as journalistic writing, public service advertising, film-making and screen writing for television.
The course comprises 11 modules, seminars and workshops (the cost of which is included in the tuition fee). The successful completion of 355 Sessions 71 Credits makes the student eligible for the diploma.
A substantial part of the programme is conducted through ‘assisted learning’ which involves students undertaking assignments, research and case studies, projects done individually or in groups under the guidance of the faculty.
Two or three sessions a day with broadly the following time slots:
(10/11.00 am. - 1.00 pm; 2.00 - 4.00 pm; 4.00 - 6.00 pm; and 6.30 - 8.30 pm).
The course is conducted over week days - Monday to Saturday (9.30 am - 8.30 pm). Workshops/Seminars will usually be on weekends.
75% attendance is compulsory in each module/sub-module.
The C4D professional’s skills will be best suited for work in advertising agencies, media houses which require journalistic and TV skills and which have government or development related clients. Special areas of opportunities are non-governmental organisations (NGOs) and CSR (Corporate Social Responsibility) initiatives of companies.
Eligibility Criteria for Admission
- Age limit : 35 years or below in age.
- Graduate in any stream.
- Good communication skills.
- Passion to create social change.
- Critical outlook about media and development.
- 2-3 years work experience in related field such as NGO/ Pvt. CSR division is preferred.