The Advanced Integrated Communication Program 2016 - 2017

Course Head: Mr. Rajeev Chawla
 
Course Outline and Method:

The Advanced Integrated Communication Programme is a part-time post-graduate Course designed and meant specifically for working professionals. The programme focuses on different aspects of the Communication space where design and implementation will reflect success. It looks at the subject of Communications in an integrated manner where different parts of the field are not broken up but need to be consolidated to give the right impact. Effective Communication necessitates that all Marketing Communication elements like the Public Relations Campaigns, Sales Promotions and others must blend into the larger Marketing objective for the Client. This integration will ensure that the organization delivers a 'One Voice - One Message' Campaign and manage effective change through Communication.

Hence irrespective of which individual domain like Advertising or Media that practitioners work in, the resultant impact will always be larger when we look at the integration of all Communication alternatives. Hence this course addresses the practitioners of the Advertising, Marketing, Public Relations, Media, Production and similar domains.

The Course comprises 25 Modules, seminars and workshops consisting of a total of 200 sessions / 40 credits. This Module completion makes the student eligible for the Diploma. Students will have to attend week-end class, do assignments and projects which are research-based to enhance their understanding of the subject. A major part of the Programme shall be conducted from the basis of Practice to Theory and on the basis of Case Studies to drive the learning to participants who have good work experience.

Eligibility:
  • A Graduate in any discipline and Work experience of 2 years in a non-staff function (executive or supervisory function desired).
  • Organizational sponsorship for this program preferred but not compulsory

Class Timings (and Location):
  • Saturdays: 3.30 PM - 7.45 PM (4 hours contact sessions) and Sundays: 10 AM - 5 PM (6 hours contact sessions).
  • The program will be conducted over 200 sessions of 400 Hours in total.
  • The program shall be conducted in our State of the art facility at either the XIC Campus situated at the St. Xavier’s School campus or at The XIC Campus situated in St. Xavier's College, both located at Dhobitalao, Mumbai

75% attendance is mandatory in each Module.This is a necessary criteria for successful award of the Diploma.

Work Prospects:

Participants will develop a holistic and mature approach to solve all Marketing Communication issues. The Integration of this type of a holistic nature will give organizations more sound solutions and better Campaigns. Employees of all Communication or related organizations largely stand to benefit from this approach and this program.

For Further Information Please contact
Email: rajeevchawlas@gmail.com rajeev@xaviercomm.org
Phone: +91 93205 20203 / 022 2262 1639

Course Content, No. of Sessions and Credits are subject to minor changes.
All modules in this course are obligatory. The Management reserves the right, as and when necessary, to
change the syllabus without prior notice.


A: Marketing
90 Sessions
Holistic Marketing and Corporate Strategy
15 Sessions
Brand Portfolio Strategy
15 Sessions
Marketing Research
10 Sessions
Creating The Marketing Plan
5 Sessions
Web Strategies in Marketing today
5 Sessions
New Media Today
5 Sessions
Marketing Strategy for Service Organizations
5 Sessions
Personal Selling and Negotiation Strategy
5 Sessions
Modern Retail and Retailing Management
10 Sessions
Direct Marketing
10 Sessions
Sales Promotions
5 Sessions
B: Advertising
50 Sessions
The Client - Agency Relationship
5 Sessions
Advertising Account Strategy
5 Sessions
The Creative Plan
5 Sessions
The Media Plan
10 Sessions
Advertising Production
10 Sessions
Digital Advertising Strategy / Campaigns
5 Sessions
Creating Winning Advertising Campaigns
10 Sessions
C: Corporate Communications
50 Sessions
Corporate Communications Strategy & PR
10 Sessions
Applied Corporate Communications
10 Sessions
Leveraging the Web
5 Sessions
The Corporate-Media Interface
5 Sessions
Crisis Management
10 Sessions
Event Management
10 Sessions
D: Senior Management Perspectives
10 Sessions
Organizational Communication perspectives
10 Sessions
Total
200 Sessions (40 weekends)
Tuition Fees
Registration Fees
Library Deposit
Service Tax
@ 14.5%
Cess
@ 0.5%
Total Fees
1,75,326
2,500
2,500
25,785
889
2,07,000